How it started…

One of the founders, Ian Gutierrez, had a long conversation with a local business owner not only about business, but life as well and gave this simple yet inspiring advice, “If you have an idea or dream, do not let anyone or anything get in the way.” After that conversation, Ian called his partner Jason Surmillon and told him “Remember our Egonomics idea back in 2008? I’m ready to do this are you in?” From there the company established in 2011 with no looking back and all eyes to the finish line, we look to achieving our dreams, goals, ambitions, and hope to inspire others along the way.

“If you have an idea or
dream, do not let anyone
or anything get in the
way.”

Our Message…

This is not a typical music and fashion line where just music is showcased and quality t-shirts are being sold. We want to deliver a message to the people that with confidence anything is possible. ANY obstacle in life can be tackled with your chin up and not giving into fear. Our goal as a company is to set a movement for current and future generations that will inspire, motivate, and encourage people to live a lifestyle full of confidence.

“ANY obstacle in life
can be tackled with your
chin up and not giving into
fear.”

Manifesto…

So what exactly is Egonomics? Ego is a word everyone perceives in a negative fashion, but that is not what we’re about. We want to give ego an image of being confident at the same time being humble and #NoCocky. So we came up with this: